MAGAZINE SHOPPING AND HAUL | LISA D FISHER 

I'm scratching my head about-and steeling myself for the potential aftermath from another web wonder, the "Pull Video," cases of which are flying up on YouTube like mushrooms after a rain. For as far back as a while, adolescent young ladies and youthful grown-up ladies have been making video stories of their most recent shopping reserves. The vlogger (video blogger) normally shows and tells all: what she's bought, where, when, the amount it cost, what she'll wear it with, and what she instructed herself to legitimize her buy. Her video is generally a five-to-ten-minute "speech on my new stuff." The most prominent pulls have been seen by amazing quantities of individuals, even into the millions 

What are we to make of this marvel? In a piece for NPR's "All Tech Considered," Viet Le typifies our perplexity about how to retain the new advances, how to assess what occurs in such new media spaces as the web. In spite of the fact that his first response to pull recordings was that "these young ladies frantically, urgently need to find some kind of purpose for existing, not another eye shadow," he found the recordings strangely addictive. "The pulls kind of developed on me...In their best TV beautician voices, [the girls] bring up the multifaceted beading on a shirt or the cosmetics that shields them from breaking out. Indeed, it's not present issues or governmental issues, but rather taking care of business, it's young ladies truly communicating their own taste."